| 18th September - In addition to
existing prizes, entrants in Mobile Rules! multiplayer category gain fast track
distribution opportunities in China Beijing, China - Today SINA,
China's leading online media company, announced that they have joined as a sponsor
in Nokia's ongoing mobile multiplayer games competition to support the global
search for new game developer talent and bring a new breed of innovative, connected
mobile games to the Chinese market. As a result of SINA joining the competition,
Nokia announced that the deadline for accepting mobile game concepts based on
the SNAP Mobile platform has been extended to September 24. Selected concepts
based on SNAP Mobile will receive free development support and preparation for
market deployment. "SINA will provide the winners of the multiplayer
competition with a fast track opportunity to distribute games in China. This competition
encourages developers and publishers to raise the bar on mobile game innovation,
and developers located anywhere in the world, can compete," said Terry Tian,
Network Business Dept Director, SINA. "We are keen to add more SNAP Mobile
based games to our portfolio, and see this competition as a unique way to speed
deployment of innovative games to market." Antoine Doumenc, head of SNAP
Mobile, continued, "Based on our experience, many game developers and publishers
are lacking global channels to bring their best innovative, connected mobile games
to market. With SINA joining there will be attractive distribution channels in
China. SINA offers a rare chance for developers to gain access to one of the largest
mobile markets in the world. Together with the publicity that winners will receive
in Mobile Game Development Magazine, among other great prizes, and this all cooks
up into one attractive contest." Developers interested in joining
the Mobile Rules! Multiplayer Competition and receiving free developer support
should submit concepts based on SNAP Mobile by September 24. Beta versions of
multiplayer games based on any platform can also be submitted by January 25, 2008
as long as they include fully working multiplayer gaming functionality and backend
technology. More details on the competition, prizes, and submission form can be
found at www.mobilerules.org/multiplayer. About SNAP Mobile SNAP
Mobile by Nokia is an industry leading mobile Java(TM) gaming solution that covers
middleware and technology, hosting, maintenance, and online community management.
It is available to 3rd parties for connected mobile game development and publishing,
and also offers mobile game community development to operators. The SNAP Mobile
platform currently supports a wide variety of Java(TM) MIDP2.0 compliant phones
and has a rapidly growing selection of connected mobile games with the variety
and level of challenge that appeals to players of all ages. For more information
about SNAP Mobile, please visit www.snapmobile.nokia.com About Nokia Nokia
is the world leader in mobility, driving the transformation and growth of the
converging Internet and communications industries. Nokia makes a wide range of
mobile devices and provides people with experiences in music, navigation, video,
television, imaging, games and business mobility through these devices. Nokia
also provides equipment, solutions and services for communications networks.
About SINA SINA Corporation (Nasdaq GS: SINA) is a leading online
media company and value-added information service provider for China and for global
Chinese communities. With a branded network of localized web sites targeting Greater
China and overseas Chinese, the Company provides services through five major business
lines including SINA.com (online news and content), SINA Mobile (mobile value-added
services or "MVAS"), SINA Community (Web 2.0-based services and games),
SINA.net (search and enterprise services) and SINA E-Commerce (online shopping).
Together these business lines provide an array of services including region-focused
online portals, MVAS, search and directory, interest-based and community-building
channels, free and premium email, blog services, audio and video streaming, online
games, classified listings, fee-based services, e-commerce and enterprise e-solutions. Back
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