24th September - Mobile media company 3UK was recognised at the Mobile Entertainment awards as the Best Network 2007. The Mobile Entertainment awards shine the spotlight on the entire content business, recognising excellence in the space. For the second year running, 3UK was accredited as the leading network in mobile entertainment in the UK.

3UK was recognised for consistent innovation and success in mobile content - specifically for the X-Series. Comprising a flat rate, all inclusive monthly tariff, the X-series is akin to home broadband and has brought together a series of partnerships with some of the biggest names in the internet world. Customers signing up to X-Series from 3 benefit from unlimited use of Google, Yahoo and Windows Live Messenger on the mobile as well as access to Skype, Sling and Orb all within the X-Series monthly tariff.

In addition, April this year saw the launch of a new mobile content business model, a range of free to access content for customers on its Planet 3 portal. Working in partnership with Rhythm New Media, this service is supported by personalised advertising from major brands, meaning content that was previously paid for can be viewed for free.

John Penberthy-Smith, Marketing Director, 3UK, said: ‘The Mobile Entertainment awards are recognised as the industry benchmark for excellence in mobile entertainment; so to be acknowledged as the best mobile operator two years in a row is a huge achievement. 3 is constantly looking for new ways to enhance their mobile entertainment offerings and we are proud to have been acknowledged for our efforts over the past year.’