| 22th October - The mobile money
transfer market will create an almost $8bn revenue opportunity for mobile operators
by 2012, from just over $10m in 2006, according to research released this week.
Industry analyst ABI Research said Monday that transferring funds safely
and securely using mobile phones has the potential to revolutionise the way people
use their money, and it also holds the promise of driving great social benefits
in the developing world. But ABI also notes that mobile operators have
a significant opportunity to draw further revenue in the short term from existing
network investments. Jonathan Collins, principal analyst with ABI, said
that several carriers lead the way with national and international services, most
notably in the Philippines, but the largely third party offerings in the US remain
small and niche. This summer, however, the market began to change when Obopay
snared separate partnerships with financial-services giant Citibank as well as
US operator Verizon Wireless. In addition, web companies PayPal, Amazon, and Google
have focused attention on offering mobile payments. "Early US and
European mobile fund transfer services have focused on limited demographics -primarily
students and their family benefactors - but there remains enormous potential for
developing a user base through key partnerships, combining mobile operators and
financial services companies," said Collins. The ability to transfer
funds between accounts, customers, and retailers represents a significant prospective
market but end users are understandably cautious about who they trust to handle
their money, so established banks and mobile operators will help to provide much
of the security that new users look for in mobile transfers. "This places
mobile operators who are willing to deliver money transfer applications at the
forefront of a lucrative range of applications," Collins said. "Mobile
fund transfers provide a primary driver to establish partnerships between operators
and financial services companies that can prove the bedrock for other applications,
which require additional investment, such as contactless payments from handsets
using NFC," he said.
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