| 31st October - Hong Kong based
Artificial Life announced a major expansion of its business activities to become
the world's first and only full service broadband (3G, 3.5G and 4G) content and
technology provider. The Company announced the establishment of several new
business divisions extending its business and services into what are currently
the six major broadband mobile business areas : - Mobile Games and
Entertainment - Mobile TV - Mobile Marketing and Advertisement -
Mobile Aggregation and Distribution - Mobile Business Applications -
Mobile Technology Mobile Games and Entertainment: This has been the Company's
major business area and focus thus far. Artificial Life offers over 50 unique
3G games and mobile entertainment applications and continues to launch exciting
new titles every month. The key titles and products are: the multiple award winning
V-girl(tm) series; V-boy(tm); America's Next Top Model(tm) Cycles 7, 8 and 9;
Big Brother(tm) Series 7 and 8; and Happy Feet(tm) with many more still to come
in 2007 and 2008 (see the Company's mobile portal: www.botme.com for its current
game offerings). In 2008 the Company plans to release more licensed and branded
game titles as well as new and innovative social networking games such as its
ToonMates multiplayer game, innovative action games and new interactive sports
titles. Mobile TV: With the recent acquisition and improvement of SMS Galaxy,
the Company has become a pioneer and instant market leader in the space of interactive
mobile interfaces to live TV shows, also referred to as Participation TV. SMS
Galaxy allows TV viewers to participate in live TV show formats by sending and
controlling their own avatars in a show. Artificial Life is further improving
this technology and currently rolling out SMS Galaxy globally. In addition, the
Company produces Talking Heads, a mobile interface technology that allows custom
avatars to present TV content, such as news, on mobile phones. For more details
see: www.artificial-life.com. Mobile Marketing and Advertisement: Artificial
Life is offering unique new opportunities to ad agencies, media companies and
major global brands to realize high quality interactive in-game product placements
in 2D and 3D as well as individually sponsored and custom-developed mobile games.
Mobile Aggregation and Distribution: Over the past 18 months the Company
has strongly expanded its global reach through the establishment of off-deck and
on-deck sales, pre-installation deals with handset manufacturers, partnerships
with global media companies and distribution contracts with major global carriers.
In addition, the Company has successfully established its own off-deck mobile
content and distribution platform, www.botme.com. Artificial Life is now selling
its products in over 100 countries. The www.botme.com platform will be re-skinned
and re-launched still in 2007 with new product offerings, better user functions
and new billing methods and will open up as a platform for distribution of 3rd
party content and partners as well. Mobile Business Applications: Artificial
Life currently offers two major mobile business applications: a mobile diabetes
monitoring system and a mobile real estate service. The Company intends to develop
further preeminent mobile business applications in 2008, especially targeting
smart phones. Mobile Technology: Since 1999 the Company has invested over
$30 million in its unique and innovative mobile technology platform. The proprietary
Smart Engine Mobile Platform (SEMP(tm)) is a cutting edge 3G middleware which
enables efficient development, testing and porting of sophisticated broadband
mobile games and applications. As of 2008 Artificial Life will start selling core
modules of this key mobile technology platform to mobile content producers around
the world. For more details see: www.artificial-life.com. "Our mobile
gaming and entertainment business is growing very strongly on a global basis.
We have extended our global reach dramatically over the last 12 months through
our own mobile platform www.botme.com and through many new contracts with global
carriers and media partners. This gives us the strength and means to expand even
further in 2008. We intend to become a dominant player in the mobile field, especially
in the broadband areas of 3G, HSDPA (3.5G) and the upcoming 4G networks. With
the recent acquisitions and integration of SMS Galaxy and the mobile diabetes
system we have already successfully jump-started two new and very interesting
business divisions: mobile TV and mobile business apps. These complement and extend
the already existing divisions for mobile gaming, marketing, aggregation and technology
very well. In 2008 we intend to grow our business organically as well as through
further acquisitions," said Eberhard Schoneburg, CEO of Artificial Life,
Inc. About Artificial Life, Inc. Artificial Life, Inc. (OTCBB:ALIF)
is a public U.S. corporation headquartered in Hong Kong with offices in Berlin,
Germany and Tokyo, Japan. Artificial Life is a leading global provider of award
winning mobile technology, content, games and applications (for more details see
also our homepage www.artificial-life.com and our m-commerce website www.botme.com).
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