21st November - Tokyo-based Beat Communication announced it will participate in OpenSocial, a programming model developed by Google announced on November 1st 2007. Beat Communication is the largest provider of public and corporate social networking packages in Japan.

The Google OpenSocial initiative gives all developers standardised code so that they can develop one application, and then make it available on multiple sites. OpenSocial is supported by site owners of social networking systems, and developers, who will offer applications to site owners.

Using OpenSocial, developers will be able to have access to several social networking systems at the same time, and will have less work load since they do not need to create programs for each social network. It will also be easier for social networking system providers to have access to new applications.

"Beat Communication is looking forward to exciting application features that will be provided in the future, and will adapt these features, deciding which social networking services would best fit customer needs," said Ryo Murai, President of Beat Communication. "We will support trends that will bring international standards to social networking services around the world such as OpenID and OpenSocial. We hope OpenSocial will bring faster innovation to the world of social networking, and look forward to being part of that innovation in Japan."

Beat Communication builds social networking packages in JAVA and is one of the few social networking service developers in Japan to have cleared the stress test. The company is the first in Japan to build intra-corporate social networking service applications for enterprises with thousands of employees, and has developed social networking services for NTT Data, NTT East, Nikkei Business Publications, Sompo JAPAN Insuranse, SBI Holdings and many other listed and non-listed companies in Japan.

About OpenSocial

OpenSocial is a set of common APIs, launched on November 1 by Google, for building social applications on the web. Common APIs mean that developers only have to learn once in order to start building social applications for multiple websites, and any website will be able to implement OpenSocial and host social applications. OpenSocial will bring more powerful and pervasive social capabilities to the web because developers will be able to develop and distribute their applications more easily. Users will be able to enjoy new social features faster and in more of the websites, web applications, and social networks they use. More information is available at http://code.google.com .

About Beat Communication Co., Ltd.

Established in 2004, Tokyo-based Beat Communication produces lifestyles using social networking services such as "Beat Office" intra-corporate social networking packages, "Beat Recruit" recruiting packages, and "Beat Media" promotion packages. The pioneer in the business of social networking services in Japan, Beat Communication originates from the researches of Social Graph done at Keio University. For more information, please visit http://www.beat.co.jp/ .