| 24th December - Apple's iPod Touch
looks very similar to the iPhone, but experts reported that there are fundamental
differences on the inside. Analyst firm iSuppli's Teardown Analysis revealed
that the iPod Touch sports a "distinct design and unique advancements"
compared to the iPhone. The 8GB version of the iPod Touch carries a bill
of materials cost of $149.18, according to iSuppli, based on pricing in October. This
bill has decreased somewhat since October, owing to declines in pricing for memory
semiconductors and other components, meaning that the cost fell to $147 during
the intervening period. The 8GB version sells for $299. Apple's iPods have
traditionally been sold at retail pricing about twice the level of the hardware
bill of materials and manufacturing costs, based on iSuppli's analysis of the
product line. The iPod Touch is no exception; its price is nearly double
the materials and manufacturing cost at roughly 93 per cent. According to
iSuppli, the iPod Touch is an iPhone minus several features, including mobile
phone capability, Bluetooth and certain software elements. Otherwise, the
core features of the iPhone user experience are all present in the iPod Touch,
including orientation sensing, web surfing via Wi-Fi and a 3.5in diagonal touch-screen
with multi-touch sensing. "The iPod Touch is likely to represent the
future of the high end of the iPod line," said Andrew Rassweiler, teardown
services manager and principal analyst at iSuppli. "Click-wheel interface
and hard drive versions of the iPod are expected to wane in favour of touch-screen
and Flash memory models like the iPod Touch. "But despite its functional
and physical outward resemblance to the iPhone, and the fact that its internals
borrow heavily from the iPhone, the iPod Touch is no iPhone clone and has its
own unique design." Rassweiler estimated that the iPod Touch and iPhone
designs have a 90 per cent commonality in terms of components. Back
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