8th January - Samsung Electronics showcases its stylish line of high-fashion mobile phones at the 2008 International Consumer Electronics Show. These phones combine chic, sophisticated design with Samsung's innovative mobile phone engineering to suit consumers who desire a phone that offers both style and the latest in advanced technology.

The Giorgio Armani-Samsung phone meets the needs of those who aspire to own technologically advanced device with which to communicate, as well as complete their lifestyle. Samsung, a market leader in consumer electronics, and Giorgio Armani, one of the world's leading fashion and lifestyle companies, have come together to develop a mobile device that provides both elegant design and cutting edge technology. The size of a credit card and a mere 10.5 mm in thickness, the Giorgio Armani-Samsung phone is available in selected mobile phone stores and Giorgio Armani boutiques in major European countries, with plans for expansion to other markets in 2008.

Giorgio Armani-Samsung Mobile Specifications Standard GPRS/ EDGE Tri-Band (900/1800/1900) Camera 3 Megapixel Camera Display 2.6" QVGA TFT LCD (262K Colors) Multimedia H.263, AAC+/MP3/WMA, MPEG4, AAC, e-AAC+ Features Bluetooth(R) 2.0 / USB 2.0 high-speed/ MTP 2.0 Mobile Printing (BPP, PictBridge) micro SD(TM) external memory slot Bluetooth(R) Headset (A2DP) Full Touch Screen & Touch UI Size 87.5 x 54.5 x 10.5 mm

Serenata is a luxury phone created between the home theatre designer Bang & Olufsen and Samsung. Serenata combines the advanced acoustics and creative design of Bang & Olufsen with the progressive mobile technology abilities of Samsung to provide high quality and pleasurable design. A music player and mobile phone in one, Serenata has a sizable internal memory used to hold a library of music tracks. The phone also features context-sensitive touch screen with a large aluminum wheel that provides ease and comfort when navigating through the phone. Bang & Olufsen's ingenious acoustics, which feature two high-quality speaker units, along with a built-in speaker and advanced audio engineering, work together to deliver outstanding clarity of sound of for both the music player and the mobile phone.

Serenata Specifications Standard 3G/GSM R/F band, GSM 900,1800,1900 and HSDPA 2100 Display 2.26" TFT LCD (256K Colors) Multimedia MP3, AMR (Voice Tag), AAC, WMA, WMA Lossless 9.1 Features Bluetooth(R) 2.0 SMS, MMS, E-Mail (POP3, IMAP4, SMTP, SSL, TLS, OTA E-Mail Settings Configuration) micro SD(TM) external memory slot OMA DRM, Windows Media DRM SRS TruBass Size 63 x 109.5 x 19.7 mm

The B'Phone by Samsung is a limited edition handset available only through Sprint which offers customers a new look and exclusive content on an iconic music phone. An update to the popular UpStage, the B'Phone's dual-sided design is designed to optimize music capabilities with the look of an MP3 player on one side and a phone on the other. To complement the style and glamour of the Grammy-winning artist Beyonce, the B'Phone is coated in rich burgundy and gold colors and comes complete with a preloaded special Beyonce-styled start-up screen.

B'Phone Specifications Display Music Display: 2.1" TFT (176 x 220 pixels), Phone Display: 1.4" TFT (176 x 65 pixels) Features Built in MP3 player with MicroSD card slot Streaming music, with access to Sirius, VH1 and MTV 1.3 megapixel camera with 2x digital zoom and video camcorder Advanced stereo Bluetooth with Bluetooth caller ID SMS Voice and text messaging Size 1.73" x 4.07" x 0.37" mm