9th January - Motorola expanded its ROKR family of music products with the introduction of the ROKR E8 mobile device, the EQ5 and EQ7 wireless speaker systems and new stereo headsets at the 2008 International Consumer Electronics Show (Booth #8545, Central Hall). This new generation of ROKR products offers consumers a complete music ecosystem that can help them enjoy their favorite tunes while on the go.

“ROKR E8 is a no compromises device – it’s both an MP3 player that makes great phone calls and a mobile phone with tremendous audio capabilities. With our unique ModeShift technology, we’re dispelling the myth that mobile phones with music features are inferior to stand-alone audio devices,” stated Stu Reed, president, Motorola Mobile Devices. “Rounding out our ROKR portfolio, our new music accessories provide consumers with a number of ways to enjoy their music.”

ROKR E8

Dimensions
115x53x10.6mm

Band
Quad Band; GPRS/EDGE class 12

Weight
100 grams

Battery
970mAh

Display
2.0” QVGA 240x320 262K TFT

Features
ModeShift technology transforms the device from phone to music player to imaging device with thetouch of a button
FastScroll navigation wheel allows for scrolling through songs, contact and image library with theslide of a thumb
Innovative haptics technology provides tactile response when a virtual key is pressed
2GB internal memory4; optional external memory support up to 4GB capacity
Microsoft™ music ecosystem support
3.5 mm stereo headset jack, stereo Bluetooth wireless technology (A2DP)³
2.0megapixel camera with 8x zoom, multi-shot feature, video capture and playback
Airplane mode to play uninterrupted music in the air, even without a SIM card
Talking phone offers a voice readout of text messages while dialing number or whenreceiving a call
MIDI, MP3, AAC, AAC+, Enhanced AAC+, WMA, WAV, AMR-NB, Real Audio (RA) v10
Crystal Talk™ technology
Full HTML browser

Motorola designed ROKR E8 to deliver an uncompromised consumer experience for music or talk. Using breakthrough ModeShift technology from Motorola, the quad-band GPRS/EDGE device presents users with only the controls they need, at the time they need them, instantly transforming from music player to phone with the touch of a button.

When powered off, the surface of ROKR E8 is smooth, with no visible keys. Power on the device and it presents a virtual numbered keypad on the front surface. With one “press” of the virtual music key, the phone keypad disappears and control keys for the music player – play, pause, fast forward and rewind – appear in its place.

Yet, ROKR E8 is more than just a “touch”-operated device. Using innovative vibrating haptics technology, the device provides the tactile feedback consumers expect from a traditional keypad, providing confirmation they have pressed a virtual key.

ROKR E8 also marks the debut of the new FastScroll navigaton wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device. With a gentle slide of the thumb, the wheel quickly scrolls through your music (music mode), contacts (phone mode), calendar (phone mode), or multimedia (imaging mode) content. Information is easily viewed on the landscape 2.0” QVGA display.

In music mode, ROKR E8 delivers great sound through a three-dimensional stereo feature that enhances two-channel audio and an on-board equalizer. Music can be enjoyed on the built-in speaker, with a compatible Bluetooth® enabled stereo headset¹, or through a wired headset plugged into the 3.5mm jack.

ROKR E8 also helps consumers discover new music with a built-in FM radio and support for Song ID2 .
The 2GB internal memory can store up to 1,500 songs3, and the external memory is expandable up to 4GB with an optional microSD card. Music transfers quickly with USB 2.0. The device is compatible with Windows Media Player 11 on the PC, which also provides access to more than 200 online music stores.

In phone mode, ROKR E8 provides outstanding voice quality using Motorola CrystalTalk technology. The powerful device can receive calls while downloading or playing music, text messaging2, surfing the Web2 or taking pictures. Quality construction and materials help make ROKR E8 durable and reliable, and a high gloss front, aluminum soft touch back, spun metal side keys and engraved banding offer the modern style expected from Motorola.