| 14th January - Nokia said it will
introduce between six to 12 new phones specifically for the U.S. market during
2008 in an attempt to regain market share. The recently announced U.S. version
of the N95 8GB is just the tip of the ice berg. Nokia may be king of the
mobile world outside of the U.S., but in the last several years it has slipped
to a paltry 11 percent market share here in the states. Motorola, which recently
dropped to the world's third-largest manufacturer behind Samsung, continues to
hold the top spot in the U.S. To combat its poor market share, Nokia said it is
working closer with U.S. network operators to develop handsets specifically meant
for the U.S. Nokia has no doubt released some exciting phones in the past
12 months, but most of them have been world phones meant for sale overseas. It
recently announced U.S. versions of its popular N95 8GB device after U.S. consumers
showed strong demand for it. Even though the original N95 worked on both T-Mobile's
and AT&T (NYSE: T)'s networks, the new U.S. version has 3G radios on board
that are compatible with AT&T's 3G network. According to a Reuters article,
Nokia's president of North America Mark Louison said, "It's not unreasonable
you'd see between six to 12 new operator-specific devices this year. It'll probably
be more than this...You'll see some of that in the first half of 2008, with the
velocity to increase that in the second half and going full steam ahead in 2009." Nokia
seems to have finally gotten the message that the network operators are in control
(for now) in the U.S. If it wants to sell phones here, it has to be a better partner
to them. Back
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