8th February - Every year Valentine’s Day causes a major increase in the sms traffic that T-Mobile handles. In comparison to a normal day, on the 14th of February one third more text messages are sent. But unfortunately not for everyone Valentine’s Day is a day to celebrate love. Specifically for those people T-Mobile offers a romantic carriage ride trough the heart of Amsterdam. In a flashy white carriage a surprise awaits.

Henny van der Heiden, spokesman of T-Mobile: ‘Valentine’s Day is a day for lovers but there is a large group of people with, for example, a lover that’s out of reach, no lover or even people that are lovesick. As an extra service we turn the idea of Valentine around and give non-lovers that extra bit of attention. Whoever enters our white carriage on February14 can say with whom they want to be ‘Simply Closer’. Will it be prince charming, a diva that sends you an exciting text message or a Casanova that showers you with compliments. Guaranteed you will get through the day with a smile!’

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