28th February - Vodafone UK and Telmap introduced Vodafone Sat Nav, an operator branded mobile navigation solution available for the UK consumer market.

The launch of Vodafone Sat Nav for consumers, powered by Telmap, is the first operator-branded mobile navigation service aimed at consumers in the UK. The solution has already been successfully launched into the enterprise market, where it is available on a number of devices.

Vodafone Sat Nav provides users with a complete mobile navigation experience, including both in-car and pedestrian navigation. Featuring 3D maps that enhance the navigation experience, up-to-date maps and directions it also gives the customer instant access to live traffic alerts and millions of points-of-interest such as hotels, restaurants, shopping and attractions.

“Following the success of Vodafone Sat Nav with our business customers, we know that consumers too want Sat Nav on their mobile phones,” says Ian Shepherd, consumer business director, of Vodafone UK. “By partnering with Telmap, Vodafone UK customers can now benefit from advanced Satellite Navigation on a range of handsets. We will continue to deliver location, navigation and mapping solutions that will appeal to all customers regardless of the type of mobile device they use.”

“This consumer launch further strengthens the partnership between Telmap and Vodafone UK and allows us to build on the success we have achieved with Vodafone Sat Nav in the enterprise market,” says Oren Nissim, CEO, Telmap. “As the first operator-branded mobile navigation service for UK consumers, this launch marks a significant milestone for both Telmap and the industry in bringing a fully featured Sat Nav experience to the mass-market mobile phone.”

Vodafone Sat Nav is available on a variety of consumer mobile devices; launching initially on three of Vodafone UK’s GPS embedded handsets – Nokia N95, Nokia N95 8GB and Nokia 6110 as well as the new BlackBerry® Pearl™ 8110 smartphone. The subscription to the service costs £5 per month with the first month free. When using the service data charges apply. Customers can purchase the service from any Vodafone retail stores, through telesales or directly from Vodafone live! Customers who purchase the BlackBerry Pearl 8110 will get 12 months Sat Nav included.

The solution has already been successfully launched into the enterprise market, where it is available on a number of devices including the BlackBerry® Curve™ 8310, Vodafone UK’s fastest selling BlackBerry smartphone ever, and the BlackBerry Pearl 8110.