| 7th April - " Can you hear
me? the refrain familiar to anyone used to travelling on a commuter
route could start to become a thing of the past as Vodafone UK announces
that it has teamed up with Virgin Trains to deliver improved mobile phone coverage
within carriages. The new repeater technology, which retransmits 2G
and 3G within carriages, will be installed on all 52 of Virgins high speed
Pendolino trains on the London to Glasgow route by November 2008 and has already
improved the number of calls completed without interruption by around 60%. But
the news also comes with a warning that companies need to advise their colleagues
to be more discreet and use alternative forms of communication when discussing
sensitive information. New research commissioned by Vodafone UK has found that
more than 70% of all workers talk business on their mobile phones in public, with
one-in-five talking about business-critical subjects such as sales leads, and
15% admit to openly discussing confidential new products or services whilst travelling.
More than a quarter of workers (26%) even confessed to following up on a lead
they have overheard in someone elses phone conversation.* This
research shows that people need to consider which contact method they use when
communicating sensitive information on the move whether that be voice,
text or email, says Mark Bond, Director of Enterprise, Vodafone UK. Vodafone
provides customers with access to many forms of communication on the move, allowing
business people, when necessary, to switch to more discrete methods such as text
or mobile email. Over half of the mobile phone users surveyed say
they always talk business on the phone in public and never switch to a more private
communication channel such as email or text. And only 6% of people use code names
for people, places or projects when talking in public. And its not just
company security that employees should be aware of. The research also shows that
mobile phone users admit to discussing their love lives and even sex lives, as
well as those of other people, while talking on the phone in public unwittingly
compromising friends and colleagues in it in the process. While only one in five
of us will discuss our own love lives health, careers and children being
more popular conversation topics six out of ten are quite happy to discuss
the private lives of our pals. Over a third 16-24 year olds will also happily
share details of their sexual conquests. * Survey of 2,053 mobile phone users
(666 business users) carried out by TNS between 21.02.08 and 25.02.08. Back
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