With a population
of 82m, Germany is Europe's biggest telecommunications market. While the number
of subscribers continues to grow, total mobile revenues are actually decreasing.
Voice telephony is still important, but data services will catch up strongly.
Goldmedia forecasts that such services will make up 20 per cent of mobile revenues
by the end of 2008 across Western Europe. Mobile video, mobile games,
mobile music and mobile advertising alone will reach a market volume of around
Euro 740m by 2012 in Germany, says Klaus Goldhammer, managing director of
Goldmedia. In addition to mobile entertainment, mobile business services
are playing an important role. |