As a group, the 19 mobile operators survey participants scored 36% higher than
fixed line operators across all the measured dimensions, with an average score
of 3.55 out of 5. Mobile operators rapid adoption of revenue assurance principles
has been driven by their need to generate increasing revenues while rapidly introducing
new services and technologies. We see strong adoption of the TM Forum
Revenue Assurance work in general and of the Revenue Assurance Maturity Model
in particular, especially in Europe and Latin America, said Martin Creaner,
TM Forum President and COO. The study findings demonstrate the growing traction
worldwide of Revenue Assurance principles and TM Forum best practices, but also
highlight there is still significant room for improvement in service providers
revenue assurance strategies." TM Forums Revenue Assurance Maturity
Model defines a consistent framework for assessing the maturity of a Service Providers
revenue assurance business, determine their revenue assurance business priorities,
and identify a strategic path to improve their delivery of revenue assurance. The
study focused on 5 dimensions of revenue assurance: Organization, People, Influence,
Tools, and Process. Service Provider responses were mapped to the 5-step Maturity
Model that ranges from Initial, in which revenue assurance processes are dominated
by individual, chaotic efforts, to Optimizing, in which the Service Provider takes
a holistic approach with continuous improvement feedback. Tonia Graham,
TM Forum Business Benchmarking program manager added, The industry as a
whole scored roughly 3.5 out of 5 overall in the Revenue Assurance Maturity Model.
Strong correlation between the scores in all 5 study dimensions indicates the
industry is maturing along all 5 simultaneously, which is consistent with TM Forum
best practice. The Revenue Assurance Maturity Model Study is the latest
in a series of TM Forum Business Benchmarking studies that provide detailed insights
into specific topics. The Revenue Assurance Maturity Model Study report complements
the ongoing work of TM Forums Revenue Management Initiative, which drives
the TM Forums extensive billing, revenue, and customer management efforts. |