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Adfonic launches the industrys most comprehensive mobile advertising marketplace
[Back
to News Reports] 3rd July - Adfonic,
a new mobile advertising exchange, is launching today. | | It
will enable advertisers and agencies to bid for advertising on mobile sites and
applications, creating a new revenue stream for mobile publishers. Adfonic’s self-service
global mobile advertising platform will address the advertising community’s increased
demands for more sophisticated mobile campaign management and maximise the earning
potential for a new generation of mobile internet sites and applications worldwide. |
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With Adfonic,
advertisers and publishers alike will benefit from the most advanced targeting
capabilities in the market, detailed web-based real-time reporting and analytics,
and an intuitive user experience. “We are creating a transparent marketplace
for advertisers to buy mobile inventory using a bidding model which will keep
costs low whilst protecting their brand. Mobile has the potential to be the most
powerful channel in the marketing mix. Our goal is to turn that potential into
reality,” says Victor Malachard, CEO of Adfonic. Adfonic’s campaign
management tools have been designed from the ground up to allow advertisers and
agencies to connect with their desired audiences, with a wealth of targeting options
including location, device, mobile operators, demographics and day-time parting. |
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| A Web
2.0-style “tag” approach further helps advertisers reach a contextually
relevant set of publishers, who in turn benefit from increased earning potential. The
Adfonic platform will serve display advertising to mobile sites and applications
at launch, and publishers and advertisers can create an account for free in minutes.
The easy-to-use interface is designed for companies ranging from larger brands
and established mobile destinations to bloggers and small developers seeking to
monetise or drive traffic to their sites and iPhone applications. The three
co-founders of Adfonic – Victor Malachard, CEO; Wesley Biggs, CTO; and Paul
Childs, CMO – collectively bring 40 years of mobile marketing, mobile technology
and start-up experience to their roles. The company is founded on the principles
of trust, openness, flexibility, innovation and continuous improvement: essential
elements for the development of a vibrant mobile community. | | | |
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