BSM has also added BlackBerry mobile email to the Vodafone Total Business plan, enabling staff to provide rapid responses to customer enquiries. In addition, BSM is using Vodafone Mobile Broadband data cards to provide fast internet access to those staff that also need to work with laptops on the move.

“Effective, responsive and flexible communication is the key to business success,” said Russell Levan, Head of IT, BSM. “Now our people can access up to date campaign data, financial information or can even have the latest TV ad at their fingertips.”

AMC saw off competition from O2 and previous BSM supplier Orange to secure the contract. As the next part of its mobile working strategy BSM plans to provision mobile communication devices to all 3000 of its instructors during 2010.