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Motorola Globally Introduces BACKFLIP with MOTOBLUR - Taking Smart in a Whole
New Direction [Back
to News Reports] 7th January - Today
Motorola, Inc. announced the latest addition to its Android portfolio: BACKFLIP
with MOTOBLUR. | | The
Motorola BACKFLIP, which combines the social saviness and personalization of MOTOBLUR
with the multitasking performance of a smart phone, will be available in North
America, Latin America, Europe and Asia beginning in Q1 2010. The unique reverse
flip design makes it easy to enjoy videos, music and photos, and the QWERTY keyboard
allows you to blast through e-mails, texts, news feeds, social network messages
and more. |
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“Since introducing
our first MOTOBLUR-based device, we’ve remained focused on differentiating
the Android experience and bringing it to new carrier partners around the globe,”
said Sanjay Jha, co-CEO of Motorola and CEO of Motorola Mobile Devices. “BACKFLIP
maximizes the multi-tasking and multi-functional potential of MOTOBLUR with its
unique design elements, making it as smart as it is social.” MOTOBLUR
is Motorola’s Android-powered content delivery service created to make phones
more personal and socially smart. It is the first and only solution to sync contacts,
posts, messages, photos and much more—from sources such as Facebook®,
MySpace, Twitter, Gmail™, work and personal e-mail, and LastFM—and automatically
deliver them to the home screen. Content is fed into easy-to-manage streams allowing
you to spend less time managing your life and more time living it. |
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BACKFLIP
is designed around the MOTOBLUR experience and provides multiple features to keep
phone conversations moving. Multi-tasking has never been easier with BACKFLIP’s
reverse-flip QWERTY keyboard and high-res 3.1” HVGA screen—letting you
see more and respond faster. Navigate quickly and easily through menus and features
with the new and unique BACKTRACK™ feature. BACKTRACK is a touch panel located
on the other side of the device, offering you a new way to scroll through—the
Web, texts, e-mails and news feeds without obscuring the home screen. The
truly original design allows BACKFLIP to create new ways to enjoy photos, music
and more. In the reverse-flip, tabletop mode, listen to music or view videos hands
free. The digital picture frame mode lets you show off your latest adventures.
You can even turn BACKFLIP into a bedside alarm clock for your morning wake up
call. BACKFLIP comes fully equipped with the MOTOBLUR features you know
and love. The full HTML browser on BACKFLIP’s 3.1” high-res, touch display
will be sure to impress, and, with 3G speed and Wi Fi access, you will never be
out of the loop. Android Market™ gives you access to more than 18,000 apps
and widgets, so you are free to customize BACKFLIP to your liking. Capture the
moment with BACKFLIP’s 5 MP camera with flash and easily upload to your favorite
photo sharing or social site. Additional extras such as aGPS and stereo Bluetooth1
make BACKFLIP the complete package. Finally, MOTOBLUR provides end-users
with convenience and peace of mind, as lost devices can be located from a secure
personal information portal and even remotely erased if necessary. Then, one user
name and password brings back your contacts, messages and connectivity to your
previously configured networks and email providers. | | | |
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