“From enabling consumers to easily search for product information to completing transactions, the mobile phone has become a business critical tool that retailers must incorporate into their strategy to meet the needs of customers, now and in the future.”

A perfect extension to a retailer’s existing loyalty program, or a viable option for retailers who wish to create a new loyalty program, Motorola’s Mobile Loyalty Solution will enable retailers to proactively send offers and incentives to the customer’s mobile phone – eliminating the need for membership cards and paper coupons. Customers can opt in to the program online or in the store by text messaging a short code to indicate interest in receiving offers on their mobile phone. Consumers then receive a mobile application with a bar code on their mobile phone that acts as the shopper’s unique identifier or mobile loyalty card and can be scanned at the point of sale (POS). By mobilizing the card, retailers are afforded the opportunity to increase program participation, and shoppers are rewarded with special offers, more convenient access to customized coupons and a quicker check-out experience.

“Kerr Drug recognizes that accessibility to product information, services and discounts is critical to maintaining customer loyalty,” said Bill Baxley, Kerr Drug’s Senior Vice President Merchandising and Marketing. "In a few weeks we will be launching Motorola's Mobile Loyalty Solution as part of a larger Kerr Reward’s program. It’s a critical piece because it will let us speak directly to shoppers with targeted digital coupons and offerings to help us foster a stronger relationship with our customers.”

Motorola’s Mobile Loyalty Solution enables a ”closed-loop” system that allows retailers to maintain a rich database of shopper product interests, purchase habits and preferences. While Motorola manages distribution to the program members, retailers can focus on creating the most relevant marketing messages, as well as determining how frequently coupons and offerings are sent. As a result, offers are timely and redemption rates are accurately tracked.

As customers enjoy the convenience of using their mobile phone to access store offers and the nearest store locations, retailers are able to attract shoppers and increase store traffic with targeted incentives. This new approach gives the retail supply chain a tool to improve sales, increase rewards redemption and improve customer satisfaction levels by eliminating the traditional approach of rewarding customers as they leave the store, which also increases the opportunity for retailers and their manufacturing trading partners to collaborate more effectively on real-time offers. Customers no longer need to carry coupons or membership cards to redeem rewards, so checkout time is significantly reduced to ultimately improve the shopping experience. And this environmentally friendly offering also eliminates the need to print coupons – creating a paper-free program, reducing costs and helping retailers drive more environmentally sustainable programs.