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Motorola Redefines Mobility for Retailers with Next Evolution of Enterprise Solutions
[Back
to News Reports] 11th January -
Motorola, Inc. has broadened its enterprise mobility portfolio to better enable
retailers to streamline operations, increase sales, improve customer loyalty and
gain competitive advantage. | | With
new mobile computing, voice and RFID solutions, Motorola is empowering store associates
with access to better information to make better decisions – ultimately transforming
the customer experience. “Motorola is committed to delivering the
future of retail today by helping retailers forge new connections with customers,”
said Frank Riso, senior director of retail, Motorola Enterprise Mobility Solutions.
“With our diverse portfolio of enterprise solutions, Motorola enables retail
associates to work smarter, improve productivity, stay connected and give customers
the shopping experience they want.” |
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Some of the latest
retail solutions that will be featured in Motorola’s booth include the following. Motorola’s
off-the-shelf, ready to deploy CLP two-way radio is uniquely designed for comfort,
durability and ease-of-use to provide reliable, instant push-to-talk (PTT) communication
in demanding retail, restaurant and hospitality environments. Measuring the width
and length of a standard business card, CLP is the smallest and lightest two-way
radio in its class and can be used for requesting a price-check on the retail
floor, coordinating hotel employees to instantly respond to concierge or housekeeping
requests or assisting diners to the correct seat at a busy restaurant. The CLP
can be used both indoors and outdoors and, when paired with the new Motorola RPX
Portable Repeater, it provides users with increased coverage to ensure consistent
uninterrupted communication. |
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- Motorola’s
TEAM badge (EWB100) mobilizes communications by meeting customer demand for high-quality
PTT voice connectivity over the enterprise WLAN to mobile workers. Simple to use
and weighing less than two ounces, the new EWB100 VoWLAN device streamlines task
management and improves productivity – allowing associates to address issues,
answer questions, obtain a task or report completion of a task right on the spot.
The EWB100 also features the TEAM Express voice client, creating instant interoperability
with other TEAM Express devices including a wide range of Motorola voice-enabled
mobile computers, TEAM VoWLAN devices and two-way radios (with TEAM Radio Link
Solution) to extend communications and the return on investment.
- Motorola’s
MC3100 series of mobile computers offer advanced computing power, industry-leading
data capture options, enterprise-class motion sensing capabilities, and the most
versatile form factor for mid-range mobile computing. Designed for key-based and
touch-screen applications such as price/stock management, inventory control, returns
processing, and shipping and receiving, the MC3100 series will help retailers,
streamline business processes, improve employee productivity and enhance customer
service and satisfaction.
- Supporting RFID Gen 2 technology, the Motorola
MC3090-Z RFID handheld reader incorporates the industry’s first dual-axis
antenna resulting in longer and wider read ranges for more accurate, rapid capture
of tag data - ideal for item-level applications such as retail cycle-counting,
inventory and asset tracking. This high-performance RFID handheld reader also
provides the ability to scan bar codes – reducing the number of devices organizations
need to purchase and manage.
- Retailers can now conduct mobile point
of sale (mPOS) transactions with the Mobile Payment Module with Chip and PIN attachment
for Motorola’s MC70/75 mobile computers. The Mobile Payment Module adds the
payment function to the mPOS solution for credit cards with its magnetic stripe
reader (MSR), debit cards with its secure manual PIN entry, and now chip and PIN
payment cards. It also meets the approvals for the latest global data security
standards.
- Rugged mobility solutions aimed at improving the productivity
of warehouse workers – Motorola’s WT4090 Voice-only Wearable (VOW) Terminal
and its RCH50 Rugged Cabled Headset can replace paper-based processes with voice-directed
solutions resulting in real-time processing, reduced errors and improved decision
making. The WT4090 VOW is a hands-free, voice-directed, task-specific tool that
offers comprehensive wireless network connectivity, high-power processing and
robust voice features including support for voice-recognition, text-to-speech
engines and Voice-over WLAN (VoWLAN). Designed for comfort, hygiene and safety,
the ergonomic RCH50 is Motorola’s lightweight, cabled headset that provides
full shift comfort and enables hands-free, voice-directed mobility solutions.
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